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Microsoft originally approached Agency to create a campaign to promote their Wireless Display Adapter with the objective to of educating partners and ultimately driving sales. Rather than using flat images, Microsoft requested that a more interactive approach was taken to demonstrate the benefits of the WDA while also featuring a variety of rich content.
Agency proposed and executed four main elements to achieve the goals Microsoft had set. A one minute video was created which effectively communicated the key benefits of the WDA in an impactful format. In addition an eBook was also produced which featured the rich content that Microsoft wanted to promote and was further supported by a customisable email template. All of this was bought together via a standard email, sent to resellers, offering them use of this package of effective marketing materials.
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