With their premium quality and in consequence premium prices, Ergotron have previously had challenges communicating their brand effectively to consumers. Ergotron have produced many videos which still exist in the channel however these tended to be very information heavy and at times lacking in impact. Agency Ingram Micro were hired to create a short video which would fill this evident gap in marketing materials.
Agency’s talented video designers got to work to craft a short 30 second animated video which would communicate the purpose of Ergotron products which is simply, to make working life easier. The video focused on three prime products and successfully demonstrated their motion, fluidity and ease of use in a working environment. Ergotron were very impressed with the finished result and have since used it as a marketing material via social media and have also embedded it in various emails. The video will further be used in an upcoming partner portal which agency has also been commissioned to execute.
What we made
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